Capsule Animation Studio | McDonald’s – Enjoy the Now
Capsule is a 3D animation studio that tell stories inside digital worlds. We craft unique and creative films whether it be game trailer, cinematic, commercial, or virtual-reality experience.
CG, full CG, VFX, game, trailers, 3D, 2D, commercial, digital, animation, studio, 2D/3D, CGI, post-production, director, creativity,
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Commercial

McDonald’s – Enjoy the Now

Director Timekeepers Client McDonald's Agence TBWA


DESCRIPTION


Capsule Studio gave life to a frog, a hedgehog and a turtle in this commercial for McDonald’s Switzerland. These three fellows are here to remind us a simple fact… Don’t wait for your next life, enjoy the now!
 
The main challenge was to find a good balance in the animation of the animals. Realistic to ensure a good integration but at the same time with a high level of emotion to convey the message of the commercial. It was also a pleasure for the team to be back on a real shooting set to capture the environment plates of the commercial.
 
Thanks to TBWA & Passion Paris for had trusted Capsule Studio for this project!


Additional contents


STORYBOARD
STILLS
BEHIND THE SCENE
CREDITS

McDonald’s – Enjoy the now

 

Client
McDonald’s
Production
Passion Paris
Agency
TBWA Zurich
Film Directors
Timekeepers

Head of CGI
Mhamed Elmezoued

Production Manager
Marion Foucher

Previsualization Team
Androids Associes

Storyboard
Ivan Gomez-Montero

Digital Artists Team
Cyrill Calbac
Julien Chery
Juliette Coutellier
Louis Marsaud
Julien Nicolas
Fawzi Zidane